Grafalloy Pro Launch

Grafalloy Pro Launch

Shortly before I took over the company as CEO of Natural Golf launched its new line of irons first in nearly four years - ST hybrids, now called True Blues. In August, I lead the group that acquired Natural Golf. At the time of acquisition, the management team that led the line felt like the club natural golf was good and that our new team can get on board and improved products gradually over the coming years in the pursuit of excellence.

Within thirty days with a new owner who decided to go full speed on Reinventing Natural Golf entire line of the club, driver, irons, putters, for all the fairway woods in order to provide consistent quality products with tremendous players the best swing in golf, the Natural Golf single plane swing. Gradual improvement not going to work. The company's objective was not to be the biggest, but simply to aim to be the best company in golf.

No more Beryllium Copper

The change was much faster than expected, both by problems in the casting that puts into our heads, and opportunities to plan business that requires us to do more, better and faster than most golf companies, especially companies of our size.

Natural Golf has won many awards over the years for club designs, and several of the awards winners were thrown from a technically challenging material called beryllium copper - a soft heavy metal with great looks and better performance characteristics. The fairway woods, hybrids and wedges PLUS Club Natural Golf were made This metal alloy. Beryllium copper had fallen under the new government regulations and quality smelters in the breakdown of beryllium copper. We four months to redesign and replace a third of the products they sold.

Solution - All 110 New ST Fairway Woods and Moe Signature Wedges

We have ordered Club chief designer Bob Lukasiewicz to start working on the designs of replacement of all these clubs. The successful use of innovation thin face technology in 110 ST Irons, Bob combined design elements of the award-winning Fairway Woods beryllium copper with stainless thin face create a fairway wood classic pear-shaped for golfers of all levels.

Natural Golf has offered a better wedge player, but never forged steel spin milled face with the ultimate in ball control. In development tests of replacing the beryllium copper wedges done so well that the clubs were named in honor of Moe Norman as the first of a new signature series of clubs. Look further for the best players in the future.

Opportunity - More More Golfers Club

In our strategic planning sessions we saw opportunities that are not available for other golf club companies. The Most companies of the club is interested in selling or building custom, high-end, high priced or sale of the clubs in lower quality, mass-marketed, clubs outside of the platform. Natural Golf philosophy is that players must be provided with quality equipment if they are to enjoy success on the course, but acknowledged that not all golfers can afford the ultimate in quality golf clubs.

Moreover, with Natural Golf's mission to grow the game and help bring new people into golf, set a high price warehouse clubs usually not appropriate for a beginner. However, it needs something much better than the iron Dad's old steel and persimmon woods or $ 199 set of irons and woods from the local discount store.

Hot Peppers - Quality of fun for novice players

More work for Bob and his team - the design of a quality of play of irons and woods that are semi-to-measure and could be adjusted for lie angle when necessary at an affordable price.

Modeled on the original iron and wood Pipeline, Bob and his small design team and adjusting the weight and help lower production costs to offer a line of affordable natural golfers clubs that provide improved game for the rookie, but the playability of the golf handicap levels means. 17-4 Stainless Steel adjustable lie angle allows for better fit, while maintaining an affordable price in a quality material.

All upgrades of the entire line

Natural Golf is committed to providing quality clubs for golfers of all levels and all the financial resources, without compromising quality. Some of the other clubs that have been improved, redesigned or modified include:

* ST 110 Irons - now available in Premier GrafalloyTM With trees

* New, Improved Natural Groove Mallet Putter with Square Soft Grip (maybe this will replace my original Mallet Putter Thing)

* Update Moe Norman Sand Wedge - now called "Sandy"

* ST 460 Driver Hammer - with more hot titanium face and Grafalloy Pro Launch Shaft ™

* New assembly Bags Golf in the U.S. are here now - with Natural logoed golf

* New Natural Golf logoed shirts high quality of the future will be here in the next thirty days as well.

This is not just what but how ... It's time to treat the right customer

Natural course felt it was time to take the lead in the golf industry in customer service. With all new Natural Golf clubs that hit the market and the company's reputation on the line a clear statement of integrity in sales and pricing needed to be done. In recent weeks and months of discussion Natural Golf made the 30-60-90-Warranty lifetime it costs us a little more, but you can buy with confidence, and to make sure they Play Your Best golf and natural love of golf.

Peter Lineal is underwriter of http://www.MoeNormanGolfAcademy.org a free online golf academy dedicated to the single plane style of Moe Norman. The school offers hours of instructional golf videos teaching a simpler, less stressful, more accurate golf swing.